Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe. K-dramas and K-pop stars reach new levels of perfection, and their flawless beauty sets standards that many women aspire to achieve. With some little tricks and the right make-up, everyone can channel a little of the K-beauty magic. Here's what's in now in the K-beauty scene.
Move over, glass skin, cause 2025 is all about glazed doughnut skin. This trend takes radiance to another level, focusing on ultra-hydrated, reflective skin that looks as if it's been glazed with a glossy topcoat. Achieve this look with a lightweight base and hydrating serums under a dewy foundation. You can try the TIRTIR foundation , a very popular choice now with influencers, with a cushion application that makes it easy to get that dewy finish.
Aegyo sal, or "charming fat," is the subtle puffiness under the lower lash line that makes eyes look bigger and more youthful. Unlike under-eye bags, which can make you look tired, aegyo sal is very popular in Korea right now and adds a cute appearance.
The trend leans into soft, natural highlighting. You can apply a light shimmer right on top with a fluffy brush to make the effect pop even more. Some brands are also launching aegyo sal-specific pencils and palettes to make this look effortless.
Blush is at the center of attention (and the face) in 2025. Instead of bold, structured blush placement, the goal is to create a dreamy watercolor effect. Think airbrushed pinks and mauves that melt into the skin. If you want to achieve this look, powder formulas with ultra-fine pigments and cushion blushes are ideal.
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