Season Of JOY” To Art Basel In Miami

An immersive world of color, creativity, and collaboration invites guests to discover and engage with playful installations, artist-led events, and interactive creative programming

From December 3 through December 7, 2025, JOY will culminate in a multi-day installation featuring performances and interactive experiences that invite guests to step inside the world shaped by contemporary artists David Shrigley, Derrick Adams, and Hattie Stewart. Each transforming signature silhouettes into vibrant and wearable expressions of JOY.

As part of the celebration, the brand will host a private event at the Botanical Garden, unveiling a new fragrance developed with a renowned artist. The week will also include a "Bookmarc" signing with Derrick Adams. As well as a live Converse art activation where guests can transform sneakers into statement pieces through on-site stenciling, and a Moleskine customization cart offering complimentary notebooks created in collaboration with each artist.

Since its debut, JOY has evolved into a multi-chapter narrative shaped by the distinct perspectives of each artist. Integrating humor, optimism, and exploration of shapes and materials, their work captures the spirit of self-expression that defines the brand. This spirit is rooted in the fearless creativity Marc Jacobs championed at only 23 years old when he founded his eponymous label. This vision continues to guide the house today, reflecting a belief in play, color, emotion, and a world where individuality is celebrated openly and joyfully.