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Rosie Huntington-Whiteley marked her new role as a ViX Paula Hermanny global ambassador and designer with a collaborative collection of resort and swimwear , spotlighting the luxury style codes of the brand with fresh designs evocative of the model's own fashion sense. The collection is available on ViX Paula Hermanny's official website beginning Tuesday.
The collection goes beyond swimwear to resort pieces with versatility front of mind. ⁘I always gravitate toward pieces that are versatile and easy to style in different ways, so the silk dresses in the collection are among my favorites,⁘ Huntington-Whiteley said.
⁘They have a beautiful simplicity to them but still feel very striking because of the cut and movement of the fabric. They're the kind of pieces you can throw on after a day at the beach, add a sandal or a heel, and feel instantly put together.⁘
Huntington-Whiteley's appointment as a global brand ambassador for ViX Paula Hermanny comes as part of the model's longtime admiration for the brand. ⁘I've been wearing ViX for years, so this collaboration felt like a very natural fit for me,⁘ she said.
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