Louis Vuitton used plant-based fur at the recent Paris Fashion Week.
The luxury fashion brand has incorporated animal-free fur from BioFluff, a fashion technology company based in Paris and New York, into some of its latest styles.
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Louis Vuitton showcased its new Fall/Winter collection at Paris Fashion Week, including a vest made from BioFluff's Savian faux fur with a “wolfy” texture.
BioFluff's Savian fur is made from natural materials such as nettles, flax, and hemp. It has appeared in several fashion shows since the start of 2026, in addition to Paris Fashion Week, and the company opened its first showroom at the end of March.
BioFluff first launched its Savian line, which includes fur, fleece, and shearling alternatives, at COP28 in collaboration with Stella McCartney . The company's upcoming Zea line will focus on biobased fur and plush materials for toys.
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Louis Vuitton recently announced its new sustainability roadmap, titled “Regeneration 2030.” The brand said that the strategy “adopts a holistic approach across climate and biodiversity, while elevating water as a new strategic focus.”
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