S Net Worth And Rise From Blogger To Billion‑dollar Beauty Brand Owner - Tuko.Co.Ke

Huda Kattan's net worth is estimated at about $560 million. Most of her wealth comes from her billion-dollar cosmetics brand and her strong social media presence.

Born on 2 October 1983 in Oklahoma City, United States , to Iraqi immigrant parents, Kattan grew up in a family that moved frequently due to her father⁘s teaching career.

In Dubai, she worked as a makeup artist. Her clients included Eva Longoria and Nicole Richie. At the same time, she began building an online following.

In April 2010, with encouragement from her sister Alya, she launched the Huda Beauty blog on WordPress. She shared tutorials, product reviews, and practical tips. The site took off fast. By 2015, it was the most popular beauty blog in the Middle East.

Kattan turned to social media in May 2012 and gained 20,000 followers in a short time. She focused on bold looks, simple techniques, and frank product reviews. The approach connected with a global audience. She now has more than 50 million followers on Instagram .

Huda Beauty entered Sephora stores in the US in 2015. From there, the business scaled fast. The range grew to more than 140 products, including eyeshadow palettes, lip products, and skincare. By the mid-2020s, annual sales were estimated at between $200 million and $500 million.