Any good eyeshadow can add depth, dimension, and a pop of color to the gaze—but the best eyeshadows for older women aren't just any good product. Since the skin on the eyelids gets thinner, drier, and more prone to irritation with age, eyeshadows with hydrating ingredients are a boon. And, those that have a thumbs-up from dermatologists or ophthalmologists are typically gentler on sensitive skin. Formulas that glide on easily, without tugging or settling into fine lines, wrinkles, or crepiness, are also a plus.
When it comes to color, experimentation is a beauty-lover's right at any age. But for a day-to-day look, makeup artists generally agree that softer, more neutral shades will give the eyes a more lifted, well-rested look. On the other hand, anything too dark may enclose the eyes, making them look smaller and even a bit harsh.
When playing up the eyes, women over 50 are generally advised to avoid anything that sparkles—just ask Martha Stewart , who sticks to her matte eyeshadows. But just because sparkles are out, that doesn't mean that dullness is in. "For women over 50, I like products with a subtle luminosity," makeup artist and RMS Beauty founder Rose-Marie Swift previously told Vogue . "That light-reflecting property makes the skin look dewy, moist, and most of all youthful." Ahead, brush up on the eyeshadows pro makeup artists and celebrities over 50 use for the best results.
Celebrity makeup artist Geo Brian adds another pro tip: "I always let the moisturizer dry down before starting my eyeshadow," he says. "And if you tend to have oily eyelids, use a light moisturizer, if any at all."
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