No-makeup Movement' Trend Rises In Popularity

WICHITA FALLS, Texas (KAUZ) - From Hollywood red carpets to TikTok trends, more women are saying goodbye to glam and hello to authenticity. The no-makeup movement is redefining beauty, celebrating natural skin, self-confidence, and the power of being real.

This trend has been an off and on occurrence since the 2010s, but currently, it has somewhat evolved into a full-blown beauty philosophy, prioritizing authenticity and age diversity, but for some beauty lovers, they just can't conceal their devotion to makeup.

"A lot of people are moving towards preserving their skin, and to take care of their skin versus covering it with makeup and things like that," Cosmetology ⁘ Barber Instructor at Vernon College Elisha Wehrweine said.

"A lot of the higher-profile people are starting to move towards the natural. Like they may emphasize a lip, they make emphasize their eyes, but they're not sculpting their face with highlighter, bronzer," Wehrweine said.

Women who've brushed off old beauty rules are leaning toward SPF, Vitamin C, retinols, and exfoliants.

Whether the no-makeup trend comes or goes, every woman deserves to blush with confidence and feel beautiful on her own terms.

Experts share the best way to keep your skin healthy, makeup or no makeup, is daily care plus regular check-ins with a dermatologist, ideally once a year. After all, glowing skin starts with good habits.