MAC Cosmetics -styled lipsticks are the most sought-after product dupes , according to data compiled by Irish web design company Baldwin Digital.
The brand scored 72.36, a figure based on Google Trend search data from March 2024 to February 2025, with ColourPop's Lippie Stix being cited as the most popular alternative.
"Beauty enthusiasts clearly want the MAC Cosmetics colour payoff and finish without the premium price tag," the report read.
Charlotte Tilbury 's Flawless Filter followed closely behind MAC Cosmetics, and scored 66.68 via Baldwin Digital's search metric.
The product, which gives skin a radiant 'filtered' appearance, has spawned numerous alternatives, with the most popular being e.l.f. Cosmetics ' Halo Glow Liquid Filter.
"This high search volume suggests consumers are eager to achieve the glowy Charlotte Tilbury look without the luxury mark up," the report continued.
Armani 's Luminous Silk Foundation ranked third in the list, with a search interest score of 6.51.
"Known for its lightweight formula and natural finish, consumers are actively searching for more budget-friendly alternatives like L'Or⁘al Infallible Foundation," the report highlighted.
"The significant drop in interest scores between second and third place highlights just how dominant the top two beauty dupes are in consumer searches."
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