Gabby Windey Is Lighting Up With Edie Parker For 4/20

Edie Parker founder Brett Heyman is a bit of a jack-of-all-trades. The Los Angeles native initially started her brand in 2010, setting out to fill a fun-sized gap in the evening clutch market. The bags are directly inspired by thrifted mid-century acrylic clutches and the exorbitant styles of stars like María Félix and Loulou de la Falaise. But success didn't come without hurdles—at first, Heyman had zero production experience, though she had cut her teeth in fashion working as a high-level accessories PR professional at various luxury brands, including Dolce ⁘ Gabbana and Gucci. (And being an ELLE intern under editor-in-chief Nina Garcia before that.)

"I was good at PR—I knew a lot of editors, I knew a lot of stylists, I really loved fashion. I was looking at shows, making trend reports, and seeing what would be important," Heyman told ELLE.com in an exclusive interview. "What I was so bad at… Well, I didn't even know that product development was a job."

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