Vivrelle Makes Accessing Designer Bags Easy

As part of our third annual By Women series—which spotlights the best women-owned products and companies —we're talking to Vivrelle cofounder Blake Geffen, who launched the luxury accessory rental company in 2017. With this series, we ' re committed to giving female founders who own 51% or more of their business a platform. This not only allows them to introduce their brilliant products to a wide and potentially new audience, but it also helps you—the discerning shopper—discover the best stuff out there.

I suspect many of us have stories like this, which is why the concept of Vivrelle— a luxury accessory rental company —is so intriguing. For a monthly fee, members can choose from pieces of fine jewelry and hundreds, if not thousands, of luxury handbags from brands like Prada, Chanel, Gucci, Bottega Veneta, YSL, Loewe, Louis Vuitton, and Balenciaga to borrow then swap out when they're ready to move on. Pricing—which ranges between $45 and $309 a month—depends on which tier members choose, the most popular being the "classique" level, which allows access to one piece of jewelry or handbag every 30 days with a retail value up to $4,000.

Launched in 2017 by New York-based PR professional Blake Geffen, the idea for Vivrelle came to her while on her honeymoon. She'd planned several bridal-related events and wanted her accessories to be different for each. "I knew I wanted my looks to be fashion-forward, fun, and high-end," she says. "And I realized there had to be a better way for brides—and beyond—to access luxury accessories to elevate their looks." The idea was all-consuming, and she and her now-husband spent their trip writing the business plan for what eventually became Vivrelle.

As far as small businesses go, it's a success story: According to Geffen, Vivrelle surpassed its initial projections during its first month, and continues to grow in triple digits year over year. The company raised $35 million in a Series B round with investors including celebrities such as Nina Dobrev and Lily Collins .

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