Hanni, Hyein, Haerin, Danielle and Minji, members of K-pop group NewJeans , have quickly risen in the fashion world since their debut album was released in 2022. Together, they have ambassadorship deals with Burberry, YSL Beauty, Celine, Calvin Klein, Dior and Gucci, to name a few. Now, the group's commercial activities have been put under the spotlight following the singers' highly publicized court battle against their management agency.
On Friday, a South Korean court ordered NewJeans to stop all "independent" activities, including song releases and advertising deals, after they attempted to split from Ador, a South Korean record label and a subsidiary of Hybe Corp., which is behind K-pop groups like BTS. The injunction said the group's decision to rename itself and break away from the label could "seriously damage" Ador's reputation.
EXCLUSIVE: Pregnant Olivia Culpo Debuts Swimwear Collection With Cupshe, Talks Baby Bump and Posing With Sisters Aurora and Sophia
EXCLUSIVE: Sofia Vergara's Toty Skin Care Brand Launches at Inclusive Retailer Thirteen Lune, Releases New Retinol Serum
During the ComplexCon Hong Kong festival on Sunday, NewJeans responded to the news announcing a hiatus. "As strong as we are trying to stay, it is honestly taking a bit of a mental and emotional toll on us," Dani said onstage.
The legal battle started in November, when all members of NewJeans announced they were splitting from Ador. The decision came after months of public disagreement, which began after Ador terminated its contract with creative director Min Hee-jin, who was initially the chief executive officer of Ador and former manager of NewJeans.
The singers accused the label of alleged mistreatment and workplace harassment. Ador denied the accusations and filed an injunction to enforce the group's contract, which was upheld by a South Korean court. The contract is set to expire in 2029.
In February, NewJeans announced they were changing their name to NJZ, without Ador's permission. That same month, Calvin Klein released its spring 2025 campaign featuring the K-pop act. Unlike what the brand has done in the past, Calvin Klein promoted the campaign using the singers' names instead of the group. Following the campaign's release, Ador asked journalists to still refer to NewJeans by their original name and not NJZ.
Read more: Visit website
No comments:
Post a Comment