Gucci Names Demna As New Creative Director: Here's What To Know

Luxury fashion powerhouse Gucci has appointed Demna as its new creative director, marking a bold new chapter for the Italian brand.

Demna's appointment was shared on Instagram Thursday by Gucci and its parent company Kering. The post included a headshot of Demna as well as several statements from executives.

⁘I am truly excited to join the Gucci family,⁘ Demna said in a statement. ⁘It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.'⁘

Demna, known for his avant-garde approach to luxury streetwear and jaw-dropping fashion moments, will step into the role after a decade as creative director at Balenciaga .

The move follows the departure of Sabato De Sarno, whose brief stint as Gucci's creative sparked a mixed reception. Under Demna's direction, industry insiders anticipate a daring fusion of heritage and modernity -- potentially shaking up the luxury landscape once again.

Demna will officially assume his role in July 2025, with his first Gucci collection expected to debut later in the year.

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