⁘There is no valid single standard of beauty; the way we assess beauty is acquired, rather than evolutionary,⁘ says brain scientist and psychologist, John-Dylan Haynes, Professor at the Charité Medical University in Berlin.
⁘As a beauty company, we recognize our responsibility to reflect a diverse vision of beauty,⁘ said Sue Nabi, Coty CEO. ⁘Our ongoing commitment to this campaign, including our latest roundtable discussion, underscore our resolve to create beauty for everyone. Our goal is to help each person feel their most beautiful self.⁘
Coty launched the #UndefineBeauty campaign in 2023 with an open letter to major English dictionaries, calling for an update of the current definition of the word 'beauty'. The sentence ⁘she was considered a great beauty in her youth⁘ is often cited in dictionaries to illustrate the concept; the #UndefineBeauty campaign considers examples like these limiting and exclusive. To date, there has been no response from the dictionary publishers, and Coty is calling on them once more to change the definition to reflect today's society.
Coty is inviting everyone to join the #UndefineBeauty movement and help drive change by signing the petition on change.org .
For more information about the #UndefineBeauty campaign and to sign the petition, visit coty.com/undefine-beauty .
Since its launch, the #UndefineBeauty campaign has reached over 350 million people globally, earned widespread media attention, and received recognition from leading industry awards. Its online petition calling for major English language dictionaries to revise outdated definitions of 'beauty' has attracted thousands of signatures. A-list figures including Billy Porter, Coco Rocha, Marc Jacobs, Maya Jama, Priyanka Chopra-Jonas, Tom Daley, Vera Wang, and Wolfgang Joop have publicly shared their support for the campaign.
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