These days, beauty tips, tricks and trends are a dime a dozen, and you're lucky to discover anything that has any real shot of longevity. Then, there are the ones that you'll use until the end of time—and maybe pass on to your own kids. Over the past 15 years, PureWow editors have tracked major trends and interviewed dozens of experts in dermatology, trichology, hair and makeup, so we've sifted through what's actually worth incorporating into your beauty routine. From sunscreen to red light therapy and advice on going gray, these are the 15 best beauty tips we've learned and swear by.
With the rise of TikTok, we jocularly threw around the phrase "OK, Boomer" as a verbal eye-roll. But this generation actually has the most solid beauty advice I've ever heard. It's the timeless but oft-forgotten wisdom that we should use makeup to highlight our features, instead of as a tool to change who we are. In an industry that is constantly creating problems so that it can sell us the solution, this is comforting and refreshing.
As the skin ages, it responds differently to products that may have once been your go-to. When reporting on the best foundation for mature skin , my favorite makeup artist, Jenny Patinkin, emphasized that less truly is more. By that, she means both less product but also lighter formulas that won't settle as deeply into wrinkles and creases. Opt for foundations that are dewy as opposed to matte, and prioritize ones with hydrating ingredients like hyaluronic acid, glycerin and plant-derived oils.
As far back as ancient Mesopotamia, we've been chasing a good red lipstick . While it's always been a classic and dependable eye-catching color, the surge of the " red lipstick theory " has brought the shade to new heights within the past few years. Many are reminded of—or rediscovering—the instant confidence that comes with the first swipe.
If you still haven't figured out how to perfectly apply your mascara, this is the PureWow beauty tip that you need now. Nine years ago, we introduced readers to this genius technique for elongated lashes, nary a clump in sight, and it's exactly what it sounds like. Using the mascara wand, smush it onto your lashing in the direction of the inner corner of your eye, then pull the lashes apart by dragging the wand towards the outer corner.
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